A Doorway to
Tech for Girls
Code to the average teenage girl (or to the average human being, really) is perceived as a nebulous mix of numbers and letters typed in dimly lit basements by socially awkward boys wearing loosely fitting clothing and eating goopy BBQ chicken wings. In other words, code doesn’t have a whole lot to offer.
A Case Study
A Brand Identity
An invitation to the creative world of coding.
The Launch Film
The 3D-Printed bracelet — a first go at code.
The 3D-Printed Bracelet — a first go at code. Code doesn’t like the spotlight. It has a tendency to be tucked away behind the scenes—deep inside hard drives and servers. You can’t touch it or twist it or put it on your shelf. With the 3D-Printed Bracelet project, we wanted girls to experience the reward of making something with code right away and directly connect to the idea that the “things you love are Made with Code.” Via the Made with Code website, girls are able to code the color, size, and message of their bracelet and then have it 3D printed and sent to their home.
We built a framework to allow for more complex projects involving 3D printing a custom bracelet, animation, and coding a musical beat.
We connected the coding interface with Shapeways to print the bracelets.
Girls were able to code the size, color, and a personalized message. The bracelet was then 3D printed and mailed to their home.
Teaching girls to code one block at a time
With the LED dress project, girls everywhere were able to light up a dress with code.
With the Avatar project, girls were able to code their own little character.
With this project, girls get to code the best GIF ever to share with their friends.
Mentors & Makers
Coding projects tell one part of the story. Coders tell the other.
We set out to tell the stories of women and girls around the country who are doing creative and meaningful things with code. We found twelve “mentors” in places like Raleigh, Atlanta, New York, and East Palo Alto. More important than the diverse geography of these girls and women was the diversity in which they are creating with and using code. Each documentary is made to intersect with the interests of girls and to celebrate the use of code in fashion, music, philanthropy, film, gaming, medicine, robotics, and dance.
The Big Hug
Hey, everybody! Get over here.
The landscape of coding organizations and resources is diverse and, unfortunately, somewhat isolated around the country. Folks in groups like Black Girls Code, Girls Who Code, Code.org, and Girls Inc. all needed one place to gather, share ideas, and recruit the next generation of coders. Through Made with Code and Google we were able to wrap our arms around all of these fantastic groups and create continuity and community with a first-ever national directory of coding organizations and events for girls, parent and teacher resources, and coding grants.
Made with Code is now a department at Google.
Girls coding projects on MadewithCode.com six months after launch.
“Made with Code is a crusade we’re on together to ensure women’s voices are represented in the increasingly digitally defined world we live in. We could not fathom working with more capable collaborators — in every sense of the word — than Mira and her team. It’s been a privilege to make this all happen together.”
— Jeff Whipps, VP, Google Brand
Webbys | People’s Voice Award 2015
D&AD | White Pencil Creativity for Good 2015
Comm Arts | Interactive Annual 2015
Webbys | Finalist Best Unscripted (Branded) Film 2015
Clio ListOfAwards | Bronze Digital 2015
One Show Pencil | Design for the Greater Good 2015
Mashable | September 8, 2015
Zac Posen partners with Google to show NYC fashion week’s first-ever LED dress
New York Magazine | July 20, 2014
Can Google Convince Girls to Code?
Big Brand MomentTV Spot
Diversifying the Entertainment Industry
Red & Co. IPCross-Platform Experience
Search Beyond Genres
Brand PurposeIndustry Leadership