Cannon Beach
Inviting a younger audience to Oregon’s premier beach town.
Cannon Beach, known for its stunning beauty, puffins, and iconic Haystack Rock, faced a challenge: its visitor base was aging, and it lacked strong appeal among Pacific Northwest millennials. To attract this younger audience for day trips and weekend getaways, Cannon Beach needed a refreshed brand positioning that captured its warm, friendly, and intelligent charm. Red & Co. stepped in to develop a brand redesign that highlighted the town’s unique magic while also providing creative insights on events and festivals to further define its personality. The result was a compelling, inviting identity that positioned Cannon Beach as Oregon’s premier beach town for a new generation of loyal visitors.
Foundational Brand Strategy
Creative Strategy
Cultural Strategy
Brand Platform
Persona Development
Brand Mission & Vision
Brand Pillars
Brand Messaging
Tone of Voice
Creative Direction
Naming
Art Direction
Copywriting
Print & OOH
Brand Identity & Guidelines
Photography
Web & App Design
Results:
Defining the town’s personality for a new generation
Manifesto
There is magic in this place,
Not a trick,
not a metaphor.
Real magic.
Art magic.
Beauty magic.
It curls around wind-scarred trunks
and traces calligraphy in seaweed.
It summons us —
To see anew
To listen for inspiration, for a “go.”
Texture. Light. Color. Sound.
Art. Music. Poetry. Feast.
Campfire smoke and salt.
This place moves us.
Guides us.
Rivulets and flotsam,
Wandering wonders.
But we learn to trust in its rhythms,
Rolling from the depths back onto the sand.
Back where we belong,
as we were
but having seen ourselves in its spectacular light.
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