Zoom Webinar was on March 11, 2021 at 9am PST /  12pm EST /  6pm CET.

Fighting Climate Change
One Pint at a Time.

Red & Co.’s next CMO Chat is coming right up, in which Mira and Managing Director Brett Corrick speak with Shaun Belongie, VP, Head of Marketing at New Belgium Brewing. If you’ve sampled Fat Tire Amber Ale, the country’s first carbon-neutral-certified beer, you know it’s a perfect blend of hops, malt, yeast and water—but this company exists for an even higher purpose: to lead the industry in fighting the greenhouse gases that could, in our lifetime, destroy the natural resources that make beer even possible. Red & Co. was proud to help New Belgium launch its Fat Tire “Drink Sustainably” platform and “The Real Cost of Beer,” which transported beer lovers to 2070, when beer is projected to cost a whopping $100 per six-pack. In Fat Tire, Belongie has created a new vision for a kind of corporate activism that is not merely about taking a corporate stand, but about taking necessary steps to ensure that his company will be able to keep brewing beer for generations to come.

In a cultural moment when people are calling for businesses to have values—and live by them—Belongie has created a successful roadmap for the future.


The Speakers

Shaun Belongie

CMO, New Belgium Brewing

Shaun Belongie is Vice President and Head of Marketing at New Belgium Brewing, maker of Fat Tire and Voodoo Ranger and a leading Certified B Corp. Prior to New Belgium, Shaun spent more than 10 years in a variety of marketing roles at Nestle Purina Petcare and Kraft Foods and led several billion-dollar brands.

He is a graduate of Washington University in St. Louis where he received his MBA, and Marquette University where he received a BA in English. Prior to becoming a corporate hack, his college band opened for Kansas and REO Speedwagon, but alas things did not work out.

Mira Kaddoura

Founder & ECD of Red & Co.

Mira is Founder/ECD of Red & Co., a female & minority-founded boutique consultancy. Upon opening in 2014, Red & Co. created “Made with Code,” one of Google’s most important initiatives to diversify tech. Red & Co. also created Netflix’s lauded brand campaign, “Make Room,” that positioned Netflix as a champion of diversity and inclusion. Prior to Red & Co., Mira spent 10 years at Wieden+Kennedy where she helped create award-winning campaigns for Nike. A staunch advocate of female leadership, gender equality, and diversity, equity and inclusion, Mira has spoken at many industry conferences. Her recent TEDx Talk, “How women can change the world by asking ‘Why not me?’,” sums up a lot of her thoughts. In 2019, Mira was awarded Ad Age’s “Women to Watch,” Portland Ad Federation’s “Ad Person of the Year” and Adweek’s “Creative 100.” Mira is fluent in Arabic, French and English. She’s most proud to be raising three multicultural, multiracial and multilingual daughters and sees nature as her greatest teacher.

Brett Corrick

Managing Director, Red & Co.

Brett Corrick is the Managing Director of Red & Co. Prior to joining the agency, Brett held a number of marketing leadership roles both brand and agency-side, in the US and Australian markets. Her foundational years were spent at Wieden+Kennedy, where she held roles across a number of brands including Nike, Target, Microsoft, Facebook and American Express. Client-side roles had her yodeling at Yahoo and befriending dairy farmers at Tillamook. Brett is happiest professionally when sitting at the intersection of business and creativity, is a passionate mental health advocate, and is a quick study on anything health & wellness. When at home, her Australian/American family dinner conversations debate whether it’s trunk or boot, sidewalk or footpath, mom or mum.

Past CMO Chats